W+K TypeSelf
www.marula.es
The concept for Typeself started with a thought, what if we generated people's portraits from characters?
So we broke down and hacked a typewriter to print individual letters placed individually to illustrate one's portrait.
Typeself is a kind of philosophical view about self-image that refuses to follow today's throwaway digital culture, instead embracing analog, art, and craftsmanship.
Concept & Art Direction: Northy Chen & Marula
Design: Sui Yao
Fabrication and Interaction: Edward Jiang & Northy Chen
Engineering: Edward Jiang & Ashley Cheung
Copywriter: Arlene Lu
Edition: Hiro
Thanks: W+K & Yang Yeo