Nike / KOBE X / The Temple Of Deadly Quickness
Kids in China worship Kobe, but Nike wants to inspire them to play like him. With Deadly Quickness. To celebrate the Kobe X Shoe, we transformed a historic slaughterhouse from 1933 in Shanghai into ‘The Temple of Deadly Quickness’. An interactive testing ground that challenged players to 5 conceptual and physical tests based on real game basketball movements.
Playing with the maze structure of the old slaughterhouse we created a 15 minutes experience where between stairs, columns, corridors and through projections, sound effects, touch panels, motion sensors, floor pads, interactive lights, speed recognition and closed-circuit tv surveillance we created a fully interactive environment where kids lost the sense of time and space.
Agency: W+K
Client: NIKE
ECD: Yang Yeo
Creative Directors: Terence Leong & Azsa West
Senior Art Director (Interaction, Experiential & Space): Marula
Creative Technologist: Ashley Cheung
Copywriter: Jimmy Chen
Print Art Director: Nelson Ng
Senior Designer: Kevin Lunsong
Space Design: Diego Fuertes & Evan
Digital Producer: Max Wu
Account Manager: Chuck Xu
Account Executive: Sasa Yang
Project Manager: Nicole Bee
Planner: Leon Lin
Content Head: Bernice Wong
Content Producer: Arlene Lu
Editor: Hiro