EEConf Spring 2023: Let's Talk About GA4
The missing manual; in this talk for website developers migrating clients from Universal Analytics to GA4, Caroline Blaker (Aquarian Web Studio) describes the fundamental shifts in perspective and measurement, sensitive property settings, setup & migration, and why measurement results don’t necessarily line up. This talk is for you if you have significant experience with Universal Analytics, and you need to better understand your footing in GA4 in order to configure your client’s goals or just to know what you might be looking at. The slides make examples of ExpressionEngine and CartThrob but you don’t need experience with ExpressionEngine for this talk to apply to you.
Links:
https://bit.ly/3M6egWl - Custom Channel Groups
https://bit.ly/3NHsGxe - About Sessions
https://bit.ly/41beQGD - Bounce Rate in GA4
https://bit.ly/3AWcMaB - Tracking Downloads in GA4
https://bit.ly/3LT5ACo - Reporting Identity (& levels of Google Signals)
https://bit.ly/44p7WjL - Recommended GA4 events
https://bit.ly/44DJBH5 - Aquarian Web Studio
https://bit.ly/3Lzz4Ee - Inflow