EEConf Spring 2023: How Content Can Grow Your Business and Serve Your Clients
In the business of content management systems, sometimes content takes the back seat to the management system we’re building.
In this talk, Jennica Pesapane provides a high-level overview of the role of online content in forming and fostering relationships with customers or clients. We’ll look at why it’s beneficial and how you can use content to do some of that relational heavy lifting.
Next, we’ll get a bit more practical. We’ll look at strategies to generate ideas for content that will really matter to your audience and spur a relationship of trust and value that will lead to growing your business over time.