THIS causes 70% of member churn...
Here at Memberful, we have found that approximately 70% of member churn stems from two main drivers:
a decline in perceived value over time
and an increased sensitivity to pricing changes.
So how does one counteract this fact?
One of the most effective strategies is to offer retention discounts.
Retaining a member at a discounted rate is more cost-effective than acquiring new customers.
Memberful offers a feature that enables precise targeting of communication with members showing signs of churn. This targeted approach is particularly effective in addressing price sensitivity, which accounts for a significant portion of churn, ranging from 30-40%.
To learn more check out our learning series webinar:
https://lnkd.in/dcxSTKZ8