3 Simple Steps to Reduce No-Shows in Sales
No-shows are a silent sales killer, here are Will Aitken's steps you can take to decrease your no-show rate, avoid being ghosted, and make sure your meetings & appointments actually show up (plus what to do if they still don't).
No one likes celebrating booking a new meeting only to end up getting ghosted when the time for the meeting actually comes around.
The three main reasons prospects "no-show" B2B sales meetings are:
The meeting has no clear value or agenda
The prospect felt pressured into taking the appointment
The customer had something come up or forgot
So to prevent no shows we can:
Set a clear agenda in the calendar invite & meeting confirmation email
Resend the invite if the prospect doesn't accept the calendar invitation
Ensure we don't set book meetings too far in the future
Only set meetings with qualified buyers
Send reminders on the day of the meeting
If we still get no showed then take these steps to follow up with the prospect:
After 5-minutes send an email with the meeting link/location
After 10-minutes call the prospect and leave a voicemail
Wait the duration of the meeting incase the customer arrives
If they don't show send an email to try and get the meeting rebooked
Chapters:
0:00 No-shows in sales
0:25 Why buyers don't show up to meetings
0:50 Making the value & agenda of the meeting clear
1:51 Setting qualified appointments
2:17 Sending automated meeting reminders
4:20 What to do if you still get no-showed
5:43 Rebooking the meeting
If you're struggling to book meetings & generate leads then one of the best ways to do so can be sending cold emails.
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