What to Write in Your Cold Email Subject Line (BAD vs. GOOD)
Writing a perfect Cold Email Subject line seems tricky, but they don't have to be!
Whether you're sending a personalized cold email or running an email marketing campaign this video will break down the DOs and DONTs of subject lines. With examples of the best subject lines you can try out.
Some folks hurt themselves by trying too hard to "stand out".
While others try outright deceiving tactics to get their cold emails opened.
The best performing subject lines however? Barely try at all
Emails that get opens have subject lines that are:
Short (1-3 words)
Descriptive (no selling)
Boring (kind of like internal emails)
Write your cold email's subject line AFTER you write your email, pick out the general topic of the email and try to boil it down to just two words
Examples:
"Support Reviews"
"Web Copy"
"Calendar Syncing"
"Inbound Leads"
"New Hire"
These aren't deceptive but also wont set off alarm bells in the mind of the receiver.
0:00 Why You Shouldn't Use Deceptive Subject Lines
1:33 Don't Make it Obvious Your Email is Spam
1:52 Examples of Good Subject Lines to Use
2:53 Email Subject Line Data
#subjectlines #coldemail #emailcampaign
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