How to Become the 'Go-To' Person in your Industry on LinkedIn®

Опубликовано: 14 Июль 2026
на канале: Sam Rathling - LinkedIn & Social Selling Expert
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Enjoying my content? Get access to free Linkedin training, free resources, weekly live trainings, tips and Q&A go here: https://skool.com/samrathling

In this replay of a workshop, which ran on 7th August 2024, I share my journey with you, demonstrating how I leveraged LinkedIn® to grow my personal brand.

In 2010, I felt like an imposter, nobody knew who I was, with zero credibility, and a non-existent personal brand. In June of the same year, I set foot on stage to talk about LinkedIn® and Social Selling for the very first time as a scared and unknown speaker.

Fast forward 14 years, I now consult with the biggest brands on the planet, with a personal brand that is globally recognised. Author of 'Linked Inbound' and 'Linked Outbound', with over £168 million in generated revenue for clients.

I share many ideas that you can take away and implement immediately to help you catapult your own personal brand, and become the 'go-to' person in your area of expertise.

You should watch this video if:

You struggle to cut through the noise in a crowded marketplace
You can't seem to get the influence and reach that others do
You constantly compare yourself to others and get dis-heartened
You feel like your personal brand is lacking and holding you back
Your content engagement and impressions aren't getting enough reach
You have a vision to become the best but don't know how to get there
You find LinkedIn® difficult to navigate and don't really know how to begin
You want to dominate your space and become the 'go-to' person

Having battled breast cancer over the last 2 years, I cannot wait to be back with you, apologies that my channel has been lacking in new content, this one will explain why.

To connect with Sam on LinkedIn, go here:
  / samrathling-linkedinexpert  

Join my Social Selling Squad to get access to free resources, weekly live trainings, tips and Q&A go here: https://skool.com/samrathling