Building Business Models
Chapter 5: Building Business Models lecture from the
Entrepreneurship: The Practice and Mindset Second Edition
by Heidi M. Neck, Christopher P. Neck, and Emma L. Murray
This chapter focuses on exploring and building business models
Learning Objectives
5.1 Define the business model.
5.2 Identify the four parts of a business model.
5.3 Explain the importance of the Customer Value Proposition.
5.4 Describe the different types of Customer Value Propositions and learn how to identify customer segments.
5.5 Identify the nine components of the Business Model Canvas.
5.6 Explore Lean Canvas as an alternative to the Business Model Canvas.
Instructor: Jay Fulgencio, Ph.D.
www.jayfulgenciophd.com
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