The Most Important Financial Metrics Every Digital Marketer Needs
Learn the most important financial metrics that every digital marketer needs to know for sustainable business growth and successful marketing performance.
From better articulating the value of conversion rates and click-through rates to analyzing customer lifetime value and true return on investment, Abir covers it all!
-- ABOUT ABIR --
Abir Syed is the Cofounder of UpCounting and a CPA who has run various startups as VP of Finance. He's a CFO by day, and an advertiser by night -- helping Ecommerce Brands make better financial decisions for higher profits.
-- LEARN MORE ABOUT MOTION --
Motion is the command center for creative strategists.
With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.
Motion’s customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year.
► Explore Motion: https://motionapp.com/
► Book a demo for a VIP tour: https://motionapp.com/book-a-demo
-- CHAPTERS --
0:00 - Intro
0:25 - Thinking beyond ROAS
2:35 - What founders care about
4:25 - Why cash flow is so important
5:40 - Gross profit and gross margin
11:00 - Contribution margin
16:30 Most important marketing metrics
21:45 - The Halo Effect
30:50 - Media Efficiency Ratio (MER)
33:10 - New Customer Contribution Margin
37:31 - Metrics for GREAT ad creative
41:00 - Calculating Creative Contribution Margin
-- JOIN 50K CREATIVE STRATEGISTS --
► Subscribe to Thumbstop - a weekly newsletter covering the art and science of winning ads: https://motionapp.com/thumbstop
-- FREE RESOURCES --
► 2024 Creative Strategy Trends: https://motionapp.com/blog/2024-creat...
► Facebook naming conventions guide + template: https://motionapp.com/blog/facebook-n...
► How to become a creative strategist guide: https://motionapp.com/guide/becoming-...
► How to analyze your ads fast with Motion: • Tell Stories and Build Hypotheses With Met...