How to Build High-Performing Marketing Teams for Maximum Success in 2024
Explore the essential strategies for building high-performing teams that drive advertising success in 2024 and beyond with Ben Yahalom and Dara Denney.
Dara Denney is one of the most followed voices in DTC advertising with a track record managing $100 million in paid social ads for brands like Speedo, Laura Geller, and Daily Harvest.
Ben Yahalom is the President of True Classic - the $250 million brand known for its outstanding creative content.
Together, they'll teach you about how to create cultural codes that help big ideas emerge for team leaders, managers, or aspiring marketing pros.
-- LEARN MORE ABOUT MOTION --
Motion is the command center for creative strategists.
With Motion, creative strategists get help at every step of their workflow including visual analysis of top-performing ads, competitor tracking, research tools, and automated recommendations to help prioritize what to ship next.
Motion's customers include some of the most prominent advertisers in paid social. Brands like HexClad, Vuori, True Classic, Jones Road Beauty, and Ridge use Motion to analyze over $6B in media spend every year.
► Explore Motion: https://motionapp.com/
► Book a demo for a VIP tour: https://motionapp.com/book-a-demo
-- CHAPTERS --
0:00 - About True Classic
1:30 - Hiring great employees (the right way)
7:28 - The best hiring process to use
17:00 - High-performing marketing process
20:10 - Storytelling with ads
30:05 - Black Friday / Cyber Monday team preparation
39:00 - Where to get ad inspo