Recruiting Millennials – What Do Millennials Want?
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What do millennials want? What’s the best way to entice Millennials onto a team? In this video, I talk about ways organizations are recruiting Millennials these days. Recruiters are tapping into some of the common attitudes and priorities of Millennials, hoping to attract our young workforce.
For example, McDonald’s wants potential new hires to hear this tagline running through their heads: “McDonald’s is for me. For me, money means freedom.”
The fast-food chain knows that for Millennials, it’s all about the individual. This generation is less interested in a company’s history, background, longevity, accomplishments, stories, and teams.
Millennial job seekers wonder how working at McDonald’s would directly impact their individual lives.
McDonald’s appeals to Millennials who need money and want to have fun. What do Millennials want, if not a fun way to make money? The company seems to be promising, “You’ll have fun here.” Now, we know that’s not true, but they probably succeed in recruiting some of our youth with this message.
Eastern Illinois University is recruiting Millennials and Gen Z students with a poster that reads, “You create greatness.” I picture a prospective student nodding his head in agreement: “I do create greatness. I’m special and unique. This school understands me.”
The US Army adopted its “Army of One” slogan as a way of recruiting young people who want to be distinct individuals rather than insignificant cogs in a wheel. But of course, an army is a team, and the slogan was short-lived.
How do today’s young adults see themselves, and what do Millennials want from their schools and employers? When it comes to recruiting Millennials, organizations have to focus more on what they can do for Millennials than the other way around.