(2026) How to Build Negative Keyword List in Google Ads. The Ultimate Negative Keyword Strategy
Scale your Google Ads without scaling your wasted spend.
Most Google Ads accounts lose 20-40% of their budget on irrelevant traffic.
In this video, I’m showing you the exact "Anti-Keyword" strategy we use at NovaMetron to cut out low-quality traffic and instantly improve ROI.
Key Optimization Steps Covered:
Research: Finding negatives using the Keyword Planner and Search Terms report.
Structure: Organizing lists by theme (General, Competitor, Low Intent).
Match Types: Why using "Negative Broad Match" can sometimes be a mistake.
Maintenance: How often you should update your lists to stay ahead of Google’s "Close Variants."
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