How to scale campaigns in 2026 - Meta Andromeda (What You Need to Know)
If you’re still trying to "hack" the algorithm with interest stacks or lookalikes in 2026, your costs are likely skyrocketing. In this video, I’m breaking down the Meta Andromeda retrieval engine and how we’re shifting our agency’s scaling strategy to align with Meta’s new AI-first architecture.
1- Test a campaign with a completely broad audience (age, gender, location only) against your current detailed targeting strategy. Stop layering custom audiences for prospecting, as it can limit reach.
2- Don't panic if you see initial volatility. Understand that what worked 6 months ago may not work now. Be prepared to pivot your strategy away from manual audience hacking and toward creative optimization.
3- Prioritize setting up and auditing your Conversions API to ensure Meta's AI has the most accurate conversion data.
4- Be patient during the learning phase.
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