In this Wine Down Friday episode, Veronika Wright, CEO and founder of Electrification Academy, shares her journey from academic research in quantum chemistry to industry work in battery simulation at AVL, and ultimately to building a knowledge platform that bridges information gaps in the electrification ecosystem. She reflects on the challenges of scaling battery technologies, the need for stronger strategies in Europe and North America to compete with Asia, and her passion for hands-on projects like dismantling EV packs and converting a Jeep to electric. Veronika also opens up about balancing entrepreneurship with motherhood and her vision for the Academy’s future.