The Marketplace Strategy for Parts Brands (Fitment, Fees, Fulfillment)
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Millions of auto parts buyers are skipping your website and going straight to Amazon, eBay, and increasingly Walmart.
Marketplaces aren’t your brand’s soulmate. They’re your mercenaries.
They’ll sell your parts to millions of buyers — but only if you play by their rules.
Stick around, because in this video I’ll show you:
How to actually profit on Amazon without getting eaten alive by fees
Why eBay, the “uncool” platform, might secretly be your most profitable channel
And why Walmart Marketplace is becoming the sleeper opportunity no one’s talking about
Welcome to Part 4 of our series: How to Sell More Auto Parts Online.
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Who am I, and why should you listen to me
I’m Tom Bukevicius, founder of SCUBE Marketing. For more than 15 years, our team has worked with ecommerce brands that sell complex, specification-driven products (think automotive aftermarket, construction, safety gear, marine/boating). These are large catalogs where performance depends on accurate data, structured feeds, and campaigns that reflect how buyers actually search. We focus on helping retailers make channels like Google Ads, Google Shopping and SEO actually work at scale.
Our approach goes beyond chasing higher ROAS. We focus on the systems behind performance. Product feeds, campaign structure, and data quality all play a role in whether paid media becomes profitable or unpredictable.
We manage paid search, Shopping, SEO, remarketing, and paid social for brands that need more than surface-level optimization. Our goal is simple: build marketing systems that turn product data and catalog complexity into consistent, profitable growth.