Email & SMS for Auto Parts Brands | $500K You’re Leaving on the Table
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Are you like most auto parts businesses? Spending most of your time and effort chasing new customers? If so, you’re missing a huge growth opportunity. The people who already bought from you. Today, I’m going to show you how re-engaging those customers with email and SMS can turn one-time buyers into repeat buyers who purchase again and again.
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Who am I, and why should you listen to me
I’m Tom Bukevicius, founder of SCUBE Marketing. For more than 15 years, our team has worked with ecommerce brands that sell complex, specification-driven products (think automotive aftermarket, construction, safety gear, marine/boating). These are large catalogs where performance depends on accurate data, structured feeds, and campaigns that reflect how buyers actually search. We focus on helping retailers make channels like Google Ads, Google Shopping and SEO actually work at scale.
Our approach goes beyond chasing higher ROAS. We focus on the systems behind performance. Product feeds, campaign structure, and data quality all play a role in whether paid media becomes profitable or unpredictable.
We manage paid search, Shopping, SEO, remarketing, and paid social for brands that need more than surface-level optimization. Our goal is simple: build marketing systems that turn product data and catalog complexity into consistent, profitable growth.