India's First Influencer Wish Chain
As part of their Ab Har Wish Hogi Poori campaign Flipkart created a ‘wish chain’ video which depicted a chain created between customers. Ripple Links’ strategic role was to help the video—and its message—gain online visibility and traction. To do this, Ripple Links employed a powerful marketing technique, the first of its kind in India: a ‘blogger wish chain’