Influncer Marketing: Driving Brand Message Among Consumers for Exide
Exide Life Insurance is a company that is known for its positive outlook.
They were looking to promote and create social chatter around two products:
The Money Book
My Long and Happy Life Scrapbook
Ripple Links collaborated with Influencers to creatively communicate the brand's message of planning for happiness. This was don through:
Creating engaging and visual content
Advocating the habit of writing things down
Generating stories on their past and future plans to connect with readers
We engaged with 3 celebrities - Mandira Bedi, Ayaz Memon and Rajeev Masand - and 26 influencers across categories of Finance, Parenting, Travel and Lifestyle.
This garnered 5,861,064 Blog Readership, 7,000,000+ social Impressions, 1000+ Unique Engagements and a total Reach of 9,097,543.