STEM Iowa Case Study
STEM education—courses in science, technology, engineering, and math—is one key to enhancing economic development in Iowa, and to keeping Iowa students competitive with their counterparts around the world. The Iowa Governor’s STEM Advisory Council was created in 2011 to increase student interest in—and public awareness of—STEM education, and in 2013 the Council chose Strategic America to implement an awareness campaign. Focusing on media relations, events, and a messaging toolkit, we developed the “Greatness STEMs from Iowans” campaign and set to work.