Blogging plays a crucial role in helping to market your business, not least in feeding a wide range of customer-attraction activities, from social to advertising to repurposing the content for different platforms!
But you might be wondering, "How long should a blog post be to get the best results?"
Watch this video to find out — or for the full guide, see https://www.everywheremarketer.com/bl...
Here's a quick summary...
Research generally suggests longer posts do better on search. Between 1,000 and 2,500 words is seen as ideal!
Longer posts work because they simply contain more content to rank on.
Plus, they give more value, helping to further increase rankings!
But, sometimes short posts do better!
Sound confusing?
Yeah!...
In truth, it really just depends on the keyword. Some need shorter, more snappy answers, so just focus on maximizing value for the visitor!
But remember, longer posts are generally preferable as they provide more repurposing opportunities.
That's just a summary. Remember to go to https://www.everywheremarketer.com/bl... for the full answer to the question, "How long should a blog post be?", including a ton more info on how to create posts that are designed to do well on search and elsewhere.