Transcript:
When you look at home scout combined with shape, you've got engagement, you've got incubation. But most importantly, what you just described is you're telling the loan officer when they need to act and the CRM is necessary in order for them to be prompted to act, because you have a ready, willing and able opportunity. And then you allow that particular loan office to do what they do best, engage an individual and pull them through the balance of that transaction and act as their trusted advisor. Why do we demand more of a loan officer than what is outside their strengths and weaknesses? That's just essentially what we solve for when you look at home scout and shape CRM together.
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