6 Real-World Uses of Regex in Google Analytics
Based on this post: http://bit.ly/regex-in-ga. Learn how to use regular expressions—aka regex—in Google Analytics. I break it down in simple English.
PRIMER
Not familiar with regex? Start with this intro video: • Regex for Marketers in Plain English with ...
JUMP AHEAD
02:59 - Group content on the fly
08:23 - Create a content group using the rule option
09:58 - Create a content group using the extract option
19:04 - Use regex to re/define channels
25:50 - Generate regex from a list using Google Sheets
30:24 - Generate regex from a list using Word
33:50 - Test your channel regex with a custom channel grouping
35:42 - Create a new channel
36:59 - Create advanced segments
40:11 - Create a filter
TECH NOTE
My video editor had a Mac bug that caused my cursor to go MIA. I tried to compensate with lots of annotations.