Affiliation is not a dirty word, but has got a bad reputation. It describes how a business can promote itself using individuals and companies, who are paid on results or a sales commission.
If you manage a business and plan on increasing sales, this could be the best controllable way, and the fastest. No hard sell, but take a look at some ideas that might suit you at http://www.hosted-affiliates.com/priv...
Only takes a couple of minuets to see what is available, then you decide.