Mystery Shopper
What is a Mystery Shopper?
A Mystery Shopper is a person hired to conduct a visit to a business, and evaluate the complete customer experience to agreed protocols.
Online Mystery Shopper
Online mystery shopping programs are not the same as website reviews, which concern themselves with the appearance of a site more than the functionality of the site.
Many traditional companies are now turning to the Internet to improve sales. Companies and IT departments believe they know their websites and how well the sites work. However, finding out what real customers think is crucial.
E-commerce clearly needs mystery shopper programs, as shown by an American Express study. That research revealed that 78 percent of consumers have cancelled a transaction or not completed an intended online purchase due to a poor customer experience on the website. At the same time, three out of five visitors indicated a willingness to try a new company or brand to get a better web service experience.
It's time for an independent mystery shopper to make a visit to your business website, you never know what we might find. http://www.mysteryshopper.me.uk/