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On Instagram they call the thumbnail the cover and even though Instagram is primarily a mobile platform, you can still watch videos your desktop and when people are on your profile, you want those videos to have unique images.
So when you’re uploading a video, after you select the video, and make it full sized and click on next, look at the bottom and you’ll see “cover”. Here is where you can scroll to select the thumbnail with the best image. Once you have it click on next and that’s when you can add your comment, hashtags, tag people, etc. This is one reason why having graphics, especially intro and exit graphics can come in handy when posting Instagram videos. We both this helps you be more successful with your Instagram video posting.
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