Kayak - Tender: Stays, long version (2021)
Kayak is an online travel agency, and LGBT people travel a lot - more than straight people: according to a recent survey, 97% of LGBT travelers had taken a vacation in the last year, as compared with 64% among their straight counterparts. Read my article about Travel & Hospitality for Marketing the Rainbow: https://marketingtherainbow.info/case...
Matt Wagner, Queer Consumer Expert / VP Target 10: "Not all queer marketing needs to be about being queer, since LGBT+ people are humans living lives just like our cisgender, heterosexual counterparts, and as such can and should be featured in advertising, marketing and other brand comms."
This spot from KAYAK was developed by Interesting Development, led by creative director Johan Leandersson with copywriters Jerome Marucci and Steve McElligott, featuring a lesbian couple talking about their upcoming vacation.
These are the videos from this series, all based on the same concept:
a short version of Stays: • Kayak - Tender: Stays, short version (2021)
a long version of Stays: • Kayak - Tender: Stays, long version (2021)
Flights: • Kayak -Tender: Flights (2021)
Vacation Rentals: • Kayak - Tender: Vacation Rentals (2021)
Cars: • Kayak - Tender: Cars (2021)