Humo is a popular Dutch-language Belgian weekly radio and television magazine. It has always shown a satirical side.
In this commercial, they tell us that you get a free fruit-flavored condom with next week's issue.
A scholarly-looking woman at a cafe is besieged by a bee repeatedly hitting her mouth. The pay-off tells us why: those fruit-flavored condoms condoms...
At the end of the ad, a young man seated at another table is also attacked by the bee, indicating that he, too, had a fruit-flavored condom in his mouth.
A similar storyline was used in 2008 when a ribbed condom was the free give-away: • HUMO - We Want More (Belgium, 2008)