KPN - Pride Verified, campaign video (the Netherlands, 2024)
Leading Dutch telco has been setting up rainbow campaigns since 2015. This one was launched in 2024 under the "Better Internet" umbrella theme. It aims to reduce online hatred and create a safer online presence for LGBT+.
Next to this campaign video, there was a series of 5 TikTok Talkshows, filmed at the infamous Milkshake Festival in Amsterdam.
"Since 2020, online hate towards the LGBT+ community has increased by more than 60%. Yet, every year during the various Pride celebrations, we manage to come together in harmony and celebrate each other. Let's make those unwritten Pride rules, which positively influence so many people in all kinds of places every year, visible and bring them to the online world. In this way, we also create a more social and safer place here, where it is needed most. 🌈💚 #prideverified #beterinternet"