Digital Kids - ToyTalk keynote
Video recorded Thurs Sept 10, 2015
at the Children's Creativity Museum
San Francisco, CA
Keynote address given by:
Julia Pistor, VP Entertainment/Executive Producer, Playground Productions, Mattel
Oren Jacob, CEO and Co-founder, ToyTalk
Evie Nagy, Staff Writer, FastCompany.com (moderator)
Mattel’s iconic Barbie celebrated her 56th birthday in 2015. The number one Fashion Doll has evolved through the decades to reflect changes in culture and technology, but not until this year has she been able to have a two-way conversation – the #1 request made by kids. By integrating speech technology, artificial intelligence and WiFi connectivity, Hello Barbie, the newest Barbie product –available this holiday season–is designed to appeal to a new generation of increasingly connected kids and deepen their connection to Barbie.
In a conversation led by Fast Company’s Evie Nagy, Julia Pistor, vice president of Entertainment and Executive Producer at Mattel, and ToyTalk CEO and Co-founder Oren Jacob will discuss Barbie’s rich heritage, the responsibility of evolving such a high profile and well-loved brand, and offer insight into the process of crafting two-way conversations with her for the first time via ToyTalk’s innovative technology, as well as the genesis and evolution of the Mattel-ToyTalk partnership.