Digital Kids - Scott Traylor & the future of AR with PokemonGO
20160915
Post-Pokemon: Where AR We Going Next?
No new technology emerges fully formed, but Pokemon Go was pretty close. It was the “perfect storm”: a brand with a 20-year foundation and a storyworld and game mechanic that aligned perfectly with mobile’s strengths. With unprecedented installs and daily users, plus ubiquitous press coverage of the phenomenon, the game vaulted Augmented Reality into the limelight.
Obviously, Pokemon Go was neither perfect nor AR’s “be all and end all.” What comes next? Combining research, insights and imagination, David Kleeman and Scott Traylor will gaze into a crystal Pokeball. Scott will project the game and brand’s future potential, and David will imagine the broader evolution of augmented reality for kids. There will be plenty of time for attendees to weigh in with their vision of the medium’s future, too.
Scott Traylor, CEO & Founder, 360KID
David Kleeman, Senior VP of Global Trends, Dubit