How to improve your business mindset
Never forget the value of good service.
When looking for tradesperson you can often find it hard to get through to someone and when you do they may not turn up on time or even at all.
They could have the best reviews in the world however you will have a preconceived idea of them of not being very good at there job just because of their LACK OF CUSTOMER SERVICE.
🛑 When I talk to people about building their private practice it is a given that they are a good doctor and providing the highest level of clinical care.
The problem is that it is hard to show that you are better at treating patients than your colleague in the clinic next door.
🔵When patients are looking for someone to treat them, they want tangible signs that they are being treated by a professional and experienced doctor and all too often we fail to give these signs.
It is not just about providing good clinical care but it is about giving patients a reason to choose you and thinking about what patients see when they make an enquiry into your practice.
⚫️It is the same with any profession. Watch this video below where I compare many plastic surgeons with Cowboy Builders!
🛑 Do you want to have a bigger private practice? 🛑
🌱If you want a bigger practice then you need to realise that you have to spend time and energy on growing your private practice. 🌱
💡If you just want to be a practitioner then work for someone else. 💡
🔵That could be the NHS or private hospital or the insurance companies. You can have a successful and profitable private practice but just focusing on the clinical work and getting your patients via these other sources. 🔵
💼However, if you want a practice that you can control, that can give you a regular and sustainable income, and that is not dictated by others, then you need to start thinking of your practice like a business. You need to realise that there is a lot of work in growing private practice and whilst it can be very rewarding it can also be a challenge. 💼
👨🏻⚕️I see myself as having two jobs, one is the clinical work that I deliver to my patients and the other is producing content and adding value to the experience that my patients have from the moment they land on my website to long after they’ve had their procedure. 👨🏻⚕️
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