Important updates about new US state privacy laws | Halek Hossain
Important updates about new US state privacy laws | Halek Hossain
Important updates about new US state privacy laws
Please note: This is an informational update only. No explicit action is required on your end in AdSense.
Dear Partner,
You’re receiving this email because you are listed as an admin or legal manager of a Google AdSense account.
Throughout January 2025, Iowa, Delaware, New Jersey, Nebraska, and New Hampshire will have various privacy law provisions coming into effect, such as the Iowa Consumer Data Protection Act, Delaware Personal Data Privacy Act, New Jersey Comprehensive Data Privacy Act, Nebraska Data Privacy Law, and New Hampshire Senate Bill 255.
We will supplement the existing Google Ads Data Processing Terms and Google Ads Controller-Controller Data Protection Terms. No additional action is required to accept these terms if you’ve already agreed to the online data protection terms.
For US state privacy laws, Google continues to offer a range of tools for publishers to manage product behavior. Publishers can review relevant controls in our Help Center article.
If you are using Restricted Data Processing (RDP) at the account level, this account-level setting will additionally apply in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire on or after November 15th, 2024. If you have traffic in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire, you may see an increase in Restricted Data Processing traffic. Refer to our AdSense Help Center articles for more information on enabling restricted data processing.
Please see business.safety.google/compliance for more information about Google’s data privacy policies and Restricted Data Processing.
If you have any questions about this update, please reach out to your account team or contact us through the AdSense Help Center.
Sincerely,
The Google AdSense Team