CRO Insights #39 📈: HOMEPAGE CONVERSION RATE OPTIMIZATION!
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💰 We turn your clicks into customers and increase your profits
Get in touch: https://cnvrsn.co/youtube
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Our clients sells self-care and wellness products online.🧴
They hired us to redesign their homepage and increase their conversion rates.
Smart move 👍
Let's break down the before/after now 👇
We:
1. Added a trust policy bar: A great place to instantly establish trust and credibility by showcasing your guarantees and policies.
2. Switched up the layout above the fold: This allowed us to save vital real estate, display the products in a nicer way and optimize for conversions.
3. Added social proof above the fold: Displaying clear visual stars and including the number of happy customers served..
4. Enhanced the headline: The headline before was heard to read and on a busy background so now it’s much clearer and speaks about the benefits of the products.
5. Used benefit driven bullet-points: One of the best ways to show perceived value is by displaying the benefits of the products in bullet point form.
6. Optimized the call to action button: Did you even notice the CTA in the before? I didn’t. We’ve added a visual, full width CTA with a directional cue.
🚨 Got an eCommerce or lead gen brand that could use a high-converting page? Get in touch now: https://cnvrsn.co/fnArX
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