Last week we talked about the credibility of media relations and how it’s an effective and powerful tool to help you be your own leader.
Yet, the common barrier, speaking to small business owners and SMEs is that they don’t have the money, resources, or time to invest in PR activity? Does that mean you can’t be visible?
PR is often used as a strategic leadership tool, and in the final part of our mini-PR series – what else could you be doing to step up and show that you’re a credible voice?
Many great leaders have often incorporated public relations into their leadership style or philosophy. The following quote helps encapsulate and link the importance of a PR mindset.
“True leaders always practice 3 R’s: Respect for self, Respect for others, Responsibility for all their actions” – Unknown
Respect for self – having a strong sense of purpose, mission, and identity and communicating this clearly (branding)
Respect for others – understanding and communicating with all your ‘publics’ – not just those who’ll bring you fame.
Responsibility for all their actions – ethics, integrity, transparency
What do you think represents a leader and how is that evident in their comms?
We’re using this final PR chat in our Small Business Chat series to join the dots – showing you how there are many ways on your PR checklist to build your credibility and support your goals.
Join us as we continue our series to help business owners demystify PR and achieve great results for their business.
Join us live on Small Business Chat this Wednesday at 10 am on Facebook or watch the replay here or on YouTube.
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