Small Business Chat: Demystifying PR For Your Business
Have you considered PR for your business? What questions did you/do you have? What is the biggest barrier for you?
The cost of PR?
How PR works? (Understanding what PR actually does?)
The role of PR supporting your business goals?
How to measure and evaluate success of PR?
The majority of clients will seek PR support because they want media coverage. Media relations remain at the heart of PR (94% of PR pros do some form of media relations*).
Most clients a blend of strategic comms planning, collaborations, and partnerships planning, content coordination, issues management, industry recognition, community and or internal comms, along with their required media relations.
During the pandemic, the reputation of PR was elevated as the industry demonstrated its resilience as a valuable comms function for businesses of all sizes.
*The State Of PR 2021 study by Muck Rack surveying over 1,600 PR professionals revealed:
• 73% of PR pros believe ‘public relations’ will need to be redefined in the next 5 years.
• 95% of PRs expect budgets to increase or stay the same
• Reporting on website impact grew to 66% from 52% in 2020
• Reporting on social media impact grew to 78% from 69% in 2020
• The three top skills predicted for the next 5 years were strategic planning (88%, media relations (77%) and social media (72%).
We start our series on helping business owners demystify PR to better understand what it is, how it's evolved over the years so they can use it for maximum impact and where if fits within their business objectives.
Don't forget to sign up for our Weekly Conversation email to receive this episode directly to your inbox here:
https://kvcomms.com/small-business-chat/
Catch up with live videos here on Facebook: / live_videos
Watch on YouTube here: / kvcomms