April Dunford is a b2b positioning expert, and in this session, you'll see exactly why.
April talks about everything from how to conduct an effective discovery chat with a potential new client to how to get sales teams on board to understand positioning and avoid just rattling off a list of features.
We will have the full write up on our website later this week or you can listen back as a podcast very soon too https://themarketingmeetup.com/events...
If you wanted to find out more about April, but her book, download her templates etc, then her website is: https://aprildunford.com/
Music licence code: 4RPYUWKWSWGUXXFG