6 practical tips to help you write better briefs so you don’t waste time and money
Gareth Turner, (Founder of Big Black Door and former CMO of Weetabix, Ex Heineken, Arla Foods) talks about how to write better briefs.
71% of CMOs say they haven’t got enough budget to execute their plans (Gartner 2023) and yet 33% of budgets are being wasted as a result of poor briefs and misdirected work (Better Briefs Project, 2021).
In this session, you’ll learn some of the secrets to brilliant briefing, like:
the importance of clarity and how to get it
how to get stakeholder alignment, and
how to get your agencies excited to work on your brief