How to enhance Google Analytics 4 data with Google Tag Manager | Digital Culture Network
In this webinar from James Akers, Tech Champion for Data Analytics and Insight, you will learn how to set up Google Tag Manager to feed new data into Google Analytics 4 and understand more about your online audiences.
You will learn:
The basics of Google Tag Manager (GTM) and understand how it works with Google Analytics 4 (GA4) to track and manage data effectively.
Practical techniques to set up GTM and GA4 tags, triggers, and variables to collect and analyse important data about audience engagement, conversions, and marketing campaigns.
Advanced strategies to optimise data collection and reporting using GTM features like custom event tracking, which will help you make better decisions and understand your audience.
Webinar resources:
https://digitalculturenetwork.org.uk/...
0:00 Introduction
2:33 Session outline
5:13 What is Google Tag Manager?
11:35 How to create and install a GTM account
31:34 Setting up Event tracking for Google Analytics 4
36:56 Example 1: Contact by email and telephone
51:03 Example 2: Audio interactions
52:37 Example 3: Resource downloads
54:28 Example 4: Content grouping
57:04: Advanced configuration and common pitfalls
1:01:04 Recap
1:01:36 Q&A
WHAT IS THE DIGITAL CULTURE NETWORK?
The Digital Culture Network provides practical, on the ground help to the arts and culture sector. Our focus is around digital skills and leadership development.
We can help you:
Explore and harness the benefits of technology to achieve your goals.
Find new ways to reach and engage audiences.
Develop sustainable business models.
We support you in different ways:
One-to-one support from a team of Tech Champions specialising in digital content, eCommerce, data analytics, social media, digital strategy, email marketing, ticketing and CRM, websites and search engine marketing.
Practical workshops and webinars to improve skills and engage with peers.
Signposting to resources and training from us and our partners
Support with technology related funding opportunities
National and regional training days delivered with technology partners.
You can get in touch on [email protected], by visiting our website https://digitalculturenetwork.org.uk or on Twitter @ace_dcn.