YouTube Shorts VS Long-Form: Which one grows your channel?
In the last 28 days more than 50% of my YT subs come from my shorts, the rest from my long-form videos.
I see the same pattern with my clients, posting shorts helps with growing the channel.
⚠ The biggest counterargument to mixing both shorts and long-form videos is that shorts viewers will hurt your watch time on long-form content.
However, I think that mostly applies to content for a younger audience that leans heavily on entertainment.
👉 From my experience so far, if you're serving a niched down market, short viewers also translate to long-form viewers.
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