MISCONCEPTION 🚨 SEO doesn't matter anymore; people just use ChatGPT instead 🔍 || Video podcast
In this week's #podcast episode of #EngageAndThrive, I'm busting the myth that SEO is no longer relevant with the emergence of AI tools like ChatGPT, Google Gemini, Co-Pilot, etc. The truth? SEO is evolving, not disappearing. I unpack the rise of AEO and GEO, and what this means for how your brand is discovered across chatbots, AI assistants, and traditional search engines. We’ll cover what Google’s SGE, LLMs like GPT-4, and tools like Gemini and Claude are doing to change user behaviour and why now is the time to audit your brand and content strategy. From brand visibility to personalisation and discoverability, I explore why the future of search is about thinking human-first, writing clearly, and building trust across platforms where paid ads can’t even reach (yet).
If you’ve ever asked an AI tool for recommendations, you’re already part of the shift. Let’s talk SEO vs AEO and how to thrive in the era of generative search.
VOCABS
📝 SEO - Search Engine Optimisation
📝 SGE - Search Generative Experience
📝 AEO - Answer Engine Optimisation
📝 GEO - Generative Engine Optimisation
📝 GEO - Geographic Engine Optimisation
📝 LLM - Large Language Model
📝 EEAT - Experience, Expertise, Authoritativeness, Trustworthiness
KITBOX 🧰 Resources I mentioned in this episode
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TIMING 🎯
00:00 Misconception
00:12 EAT
00:45 Myth bust
02:08 Vocab
03:44 Number One - Search Everywhere Optimisation
08:16 Number Two - Think Human First
12:00 Wrap up
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About Engage And Thrive 🎙️
Engage and Thrive is a video-first podcast designed to share knowledge and spark meaningful conversations about navigating the digital business world. Each episode is a quick, 10-minute burst of insight, perfect for grabbing a coffee and learning something actionable. Taelon tackles misconceptions, addresses questions you might not feel comfortable asking out loud, and delivers practical tips to help you engage, grow, and thrive in both business and life.
👩🏻💻 For additional details and resources mentioned in the show notes, you can check out my website: https://taelon.co.uk/thrive
About Taelon 🖤
Taelon is a Digital Entrepreneur and the Solo Podcast Host of Engage and Thrive, dedicated to empowering individuals to thrive in today’s fast-paced digital world. With a passion for sharing insights and sparking innovation, Taelon offers practical advice and actionable strategies for those seeking guidance, especially the ambitious.
☎️ Seize the call by scheduling your free consultation to see how we can collaborate: https://links.taelon.co.uk/explore
Let’s journey together to not just survive but thrive in the business landscape. 💪
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