MISCONCEPTION 🚨 Freelancers and agencies are too expensive; we’re better off doing it all in-house 💼
In this week’s #podcast #episode of #EngageAndThrive 🎙️—also known as #EATWithTaelon 🚀, we’re busting the myth that SEO is dead in the age of AI tools like ChatGPT, Google Gemini and Co-Pilot.
The truth? SEO isn’t disappearing — it’s evolving. We’re diving into the rise of AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation), and what they mean for how your brand is found across chatbots, AI assistants and search engines. From Google’s SGE to LLMs like GPT-4, Gemini and Claude, I’m breaking down how search behaviour is changing and why your content strategy needs to keep up.
If you’ve ever asked an AI tool for a recommendation, you’re already part of the shift. Let’s unpack SEO vs AEO and explore how to thrive in the era of generative search. 🔍🤖
Vocab 📝
Outsource
Freelancer
Agency
Fractional
Retainer
Fixed Fee
SOW - Scope of Work / Statement Of Work
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Key takeaways 🎯
00:00 Misconception
00:12 EAT
00:46 Myth bust
02:06 Vocab
03:58 Number One - Cost vs Value
05:46 Number Two - When to outsource
09:20 Number Three - Make it work
11:47 Wrap up
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About Engage And Thrive 🎙️
Engage and Thrive is a video-first podcast designed to share knowledge and spark meaningful conversations about navigating the digital business world. Each episode is a quick, 10-minute burst of insight, perfect for grabbing a coffee and learning something actionable. Taelon tackles misconceptions, addresses questions you might not feel comfortable asking out loud, and delivers practical tips to help you engage, grow, and thrive in both business and life.
👩🏻💻 For additional details and resources mentioned in the show notes, you can check out my website: https://taelon.co.uk/thrive
About Taelon 🖤
Taelon is a Digital Entrepreneur and the Solo Podcast Host of Engage and Thrive, dedicated to empowering individuals to thrive in today’s fast-paced digital world. With a passion for sharing insights and sparking innovation, Taelon offers practical advice and actionable strategies for those seeking guidance, especially the ambitious.
☎️ Seize the call by scheduling your free consultation to see how we can collaborate: https://links.taelon.co.uk/explore
Let’s journey together to not just survive but thrive in the business landscape. 💪
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