Why is Science Communication so hyped?
Science is the key to understanding the world around us, but its impact is limited if the knowledge remains confined to academic circles.
Have you ever wondered why certain scientific ideas gain widespread acceptance while others struggle to break through? Join us as we explore the importance of effectively conveying complex scientific concepts to the broader audience and why it matters now more than ever. In this video, we learn about successful science communication and gain insight from a special guest - a science journalist themselves.
Together, let's unravel the wonders of science and make knowledge accessible to all!
#sciencecommunication #scienceeducation #knowledgesharing #unlockingminds #curiosity #educate
This video was made by McMaster University students Thaksha Balanathan, Danica Coutinho, Ealize Fernando-Tabugan, and David Budincevic in collaboration with the Demystifying Medicine McMaster Program.
We would like to thank Dr. Katie Moisse for providing insight, reviewing the content of this video and providing valuable feedback.
This video is provided for general and educational information only. Please consult your healthcare provider for information about your health.
Please visit the links below to learn more about improving science communication and any of the information discussed in this video.
https://ccsc-cccs.ca/
https://council.science/events/scienc...
This video was made using Canva.
Copyright McMaster University 2025
References:
de Boer, I. H., Kestenbaum, B., Rue, T. C., Steffes, M. W., Cleary, P. A., Molitch, M. E., Lachin, J. M., Weiss, N. S., Brunzell, J. D., & Diabetes Control and Complications Trial (DCCT)/Epidemiology of Diabetes Interventions and Complications (EDIC) Study Research Group (2008). Insulin therapy, hyperglycemia, and hypertension in type 1 diabetes mellitus. Archives of internal medicine, 168(17), 1867–1873. https://doi.org/10.1001/archinternmed...
Fischhoff B. (2019). Evaluating science communication. Proceedings of the National Academy of Sciences of the United States of America, 116(16), 7670–7675. https://doi.org/10.1073/pnas.1805863115
Williams, S. N., Dienes, K., Jaheed, J., Wardman, J. K., & Petts, J. (2023). Effectiveness of communications in enhancing adherence to public health behavioural interventions: a COVID-19 evidence review. Philosophical transactions. Series A, Mathematical, physical, and engineering sciences, 381(2257), 20230129. https://doi.org/10.1098/rsta.2023.0129