Amazon Books Store
http://deniseleeyohn.com
Amazon has opened a brick-and-mortar retail store, the Amazon Book Store -- offering a web-enhanced shopping experience to customers and a Prime membership acquisition tool for the company. Check out this Brand Experience Brief to see inside the store and learn about the retail customer experience it offers. A Brand Experience Brief by Denise Lee Yohn.
More Brand Experience Briefs by retail consultant Denise Lee Yohn: http://bit.ly/DLYohnBrandExpBriefs