Marketing Through a Pivot
I RETIRED MY SERVICES.
Sorry to shout but I'm scared-cited about this huge change. In this episode, I share my journey through an emotional and strategic pivot. From the challenges of balancing work and motherhood to the decision to retire from my social media management agency, I'll walk you through it all. We'll dive into reflective marketing, leveraging personal brands, and how leaning into my values of communication and integrity helped guide my way.
Plus, I'm planning some exciting future events and will give you a sneak peek! Join me as we untangle the complexities and rewards of making a business pivot.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/321
A pivot is not just about survival; it's about seizing new growth opportunities. With Sked Social, you’re equipped to scale your brand or agency, no matter how the market shifts: https://skedsocial.com/switch-without...
00:00 - Big News: I've Retired from Services
01:16 - Why I Decided to Pivot
03:34 - Impact of My First Baby
07:15 - Second Baby, Bigger Changes
09:20 - Realizing My Enough Spot
12:34 - Closing Savvy Social School to New Members
14:29 - Rebranding to Mindful Marketing
16:45 - Financial Challenges and Market Shifts
21:32 - New Opportunities: Summit and Speaking Gigs
24:50 - Emotional Side of Pivoting
30:05 - How I Marketed Through the Pivot
37:45 - Future Plans and What’s Next
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→ LISTEN TO THE PODCAST
Tune in to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
→ Find out more: https://onlinedrea.com/podcast
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→ CHECK OUT ALL MY OFFERS: https://onlinedrea.com/everything
→ JOIN THE SAVVY SOCIAL SCHOOL PRO: https://onlinedrea.com/pro
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Wanna connect with me further? Here’s where else I hang out online:
https://onlinedrea.com
/ onlinedrea
/ onlinedrea
/ onlinedrea
/ onlinedrea
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→ ABOUT ANDREA JONES
Andréa Jones is the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media.
Ready for a light-on-your-feet approach to social media (no heavy lifting required)? Reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram.
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→ TOOLS I USE:
Social Media Scheduling: https://onlinedrea.com/metricool
Podcast Recording: https://onlinedrea.com/riverside
Live Streaming: https://onlinedrea.com/restream
Camera: https://amzn.to/4b2GmLg
Mic: https://amzn.to/2Xkpgrs
Music: www.bensound.com