Instagram’s Link in Bio: End of an Era or Just Evolving?
Is saying "link in bio" old news?
Or maybe you've heard the chatter about ManyChat and want to know more?
You’re in the right place! In this episode of the Mindful Marketing Podcast, I’m talking about how Instagram's go-to CTA is evolving, what could be next, and how you can keep up. I’ll also spill the tea on what’s actually working for conversions right now.
Tune in to stay ahead of the game and learn how to roll with these changes without the stress.
Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/320
In a world where link-in-bio functionality could be fading, consolidating your social media management tools is the key. Choose a platform that not only keeps up with the trends but brings all the essentials together.
Sked Social has you covered—with advanced auto-posting (including Instagram Stories with link stickers), AI-powered reporting and content creation, and a link-in-bio featuring a clickable image grid: https://skedsocial.com/switch-without...
00:00 - Is Link in Bio on Its Way Out?
01:10 - History of Link in Bio on Instagram
02:39 - Swipe Up Feature and Introduction of Linktree
04:08 - Current State of Links on Instagram
04:47 - Instagram Traffic vs. Other Platforms
06:45 - Managing Links Across Social Platforms
07:26 - The Rise of ManyChat
09:50 - Benefits of Using ManyChat for Engagement
12:39 - Comparing Link in Bio and ManyChat
14:54 - Drawbacks of ManyChat and Mismanagement
17:31 - The Hybrid Approach: Using Both
20:06 - Familiarity of Link in Bio vs. ManyChat Bots
21:26 - Meta's Future Plans with AI Tools
22:57 - My Prediction for ManyChat’s Future
23:29 - Final Thoughts: Which One Should You Use?
24:03 - Join the Savvy Social School for More Tips
24:26 - Teaser for Next Week’s Episode
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Tune in to the Mindful Marketing Podcast (formerly the Savvy Social Podcast) every week as we redefine marketing playbooks to break free from what we should do so that we can scroll less, connect more, and grow together.
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→ ABOUT ANDREA JONES
Andréa Jones is the social media strategist helping brands with bold personalities, bold opinions, and bold ideas make bold moves towards elevating their thought leadership and growing their business using the power of social media.
Ready for a light-on-your-feet approach to social media (no heavy lifting required)? Reach out to Andréa at onlinedrea.com or @onlinedrea on Instagram.
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