The team at Design Forward asked me a few questions ahead of their annual conference. Questions like "What is good design?" and "Why is good design good business?" have no right answer, but by instigating a dialog we hopefully get closer to the truth. What is good design to you? Why do you think good design is good business? Other speakers at the conference include legends like Don Norman, Mauro Porcini of Pepsi , and Phil Gilbert of IBM among many others.