How Brands and Agencies Sell Location Based Marketing New Ways to Use Location Data
Brian Handly, CEO of Reveal Mobile, discusses how brands and digital agencies are effectively positioning and selling location-based audiences to those who need to buy-in.
In this webinar, you'll learn how to leverage privacy-compliant location-based audiences to fuel highly targeted campaigns, from loyalty to competitive conquesting. Featuring four case studies, we'll show you how various retailers are using location in innovative ways to deliver a better return on ad spend.
What you'll learn:
Key terminology, so you know what you're getting and what you are selling
How to understand the differences between location data providers
How to get the most from your chosen location data vendor