Google, YP, xAd and Moasis Discuss What's Working in Mobile
This 2013 Search Starts Here Conference panel discuss "What's Working in Mobile." Tim Garcia from Moasis, Dan Hight from xAd, Tae Kim from Google and Michael Rubin from YP talk about the migration of local search activity from the PC to mobile devices and explore marketing strategies to respond to these consumer shifts. The group also discusses the importance of what happens after clicks.