Learned irrelevance, schedules of reinforcement, and more! The science and practice of why your dog ignores you when you say his/her name.
Is he being stubborn? Trying to make you mad? Getting back at you for something you did last week?
Nope! (Unless your dog has developed a brain never-before-seen in his species, in which case CALL THE SCIENTISTS!!! A NEW DISCOVERY!)
Watch this video to find out the real reason dog's don't listen when you call their names.